Pull the Plug! - The Act of Television Viewing

The Act of Television Viewing

Other dangerous effects of television viewing revolve around the physical act of viewing. The mental, physical, and emotional impact of sitting in front of a screen for 3 hours a day does not promote a healthy lifestyle. In fact there are several studies which have positively associated television with an increased risk of obesity by as much as 17–44%; an increasing problem for North Americans.^21,22 In 1994 the percentage of North American children that were seriously overweight amounted to 13%. One study found that television viewing actually lowers one’s metabolic rate.²³

Another factor that contributes to obesity includes the type of advertising commonly found during viewing. The average number of “junk food ads” aired during a 4-hour period of Saturday morning cartoons totalled 202. The predominant commercials include those that promote foods high in fat, salt and sugar; with sugary cereals being the most common. ^{24, 25} The number of television commercials viewed in one year by children is 20,000! Young minds are easily influenced and may torment and affect the buying habits of less conscious parents.

Another factor incredibly important in maintaining optimal health is sleep. Watching television before bed has been found to negatively impact the amount and quality of sleep.²⁶

In this new millennium we have made great strides in the promotion of healthy lifestyles, but promotion does not equate action. It is obvious that while our “hearts” are in the right place, seeking to add exercise, healthy diets and wellness concepts, our minds may be controlled by television, which may undermine our efforts. Television as a cause of subluxation incorporates physical, emotional/ mental and even toxic aspects.

So What to Do?

April 25 to May 1 2005 hosts the annual TV Turnoff Week for North America. Last year over 7.3 million children and adults participated in the event. It is designed for individuals and families to learn more about the impact of television. During the week, participants are encouraged to leave their televisions off and find other activities in its place. Participants are overwhelmingly surprised at how much more “quality” was introduced into their lives when the TV was off. The TV Turnoff Network (www.tvturnoff.org) has accumulated research and supportive information showing that television:

1. undermines family life,
2. harms children and hampers education,
3. promoted violence, and
4. promoted excessive commercialism

and sedentary lifestyles. We as parents need to become more aware of the side effects of this seemingly innocent pastime. If TV were a drug it would long be off the shelves.

Diane Meyer, D.C. has been awarded Diplomate status for successful completion of the ICPA’s 360 hour post-graduate Diplomate program. She is a 1994 graduate of Canadian Memorial Chiropractic College and practices in Oakville, Ontario.

References can be found on-line at www.icpa4kids.org/research/references.htm