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Home Wellness Research Prescription Cautions Posing as Pals, Drug Reps Sway Doctors' Choices

Posing as Pals, Drug Reps Sway Doctors' Choices

Monday, 03 November 2008 16:41

As much as doctors would like to deny it, subtle attention from friendly drug sales representatives can have a big impact on what drugs they prescribe, according to two U.S. studies published on Monday... 'The remarkable thing is how effective a very brief visit by a drug representative -- most often less than five minutes -- can be in influencing physicians' choices to use a drug for an unapproved indication,' Dr. Michael Steinman of the San Francisco Veterans Affairs Medical Center said in a statement. Besides free drug samples, salespeople often bring gifts, lunch for the doctor or office staff, new pens and coffee mugs. 'The doctor feels subtly, even subconsciously, indebted to the representative,' Steinman said."

Read the entire article here: http://www.medscape.com/viewarticle/555652?sssdmh=dm1.265716&src=nldne